Wax & Smooth waxing studio Price Index 2026
An original study of what waxing studios actually charge in 2026 — built from 542 real salon service menus across 198 U.S. cities, not surveys or estimates.
Based on real published menu prices from 542+ waxing studios, a brazilian wax typically costs $55–$85 (median $65) as of October 2026. Full breakdown by service below.
Key findings
The biggest surprise: a facial wax costs about 130.0× more in RIVERSIDE, CA ($2,600) than in Miami, FL ($20) — same service, wildly different price depending on your city.
Same service, biggest price gaps by city
| Service | Cheapest city | Priciest city | Gap |
|---|---|---|---|
| Facial wax | $20 · Miami, FL | $2,600 · RIVERSIDE, CA | 130.0× |
| Underarm wax | $20 · Bronx, NY | $1,474 · Conyers, GA | 73.7× |
| Back wax | $20 · Troy, Michigan | $988 · Kingston, PA | 49.4× |
| Leg wax | $25 · Troy, Michigan | $1,200 · Frisco, TX | 48.0× |
| Arm wax | $20 · Troy, Michigan | $900 · Frisco, TX | 45.0× |
| Leg wax (half) | $20 · Troy, Michigan | $763 · Kingston, PA | 38.1× |
Every waxing studioservice — median & typical range
| Service | Typical range | Median | Salons |
|---|---|---|---|
| Brazilian wax | $55–$85 | $65 | 148 |
| Bikini wax | $35–$55 | $45 | 142 |
| Underarm wax | $20–$38 | $25 | 165 |
| Facial wax | $40–$60 | $45 | 166 |
| Leg wax | $57–$90 | $70 | 127 |
| Lip wax | $8–$15 | $12 | 128 |
| Back wax | $35–$65 | $50 | 97 |
| Arm wax | $40–$60 | $49 | 116 |
| Threading | $8–$15 | $10 | 35 |
| Leg wax (half) | $35–$50 | $40 | 96 |
| Arm wax (half) | $25–$40 | $33 | 87 |
| Chin wax | $12–$16 | $15 | 82 |
| Chest wax | $28–$50 | $45 | 46 |
| Nose wax | $10–$15 | $15 | 37 |
| Full body wax | $130–$250 | $175 | 31 |
How we built this
The Wax & Smooth Price Index aggregates real, published service-menu prices from 542+ waxing studios in our network — not surveys or estimates. For each service we drop non-positive and outlier prices, then report the median and the typical range (the middle 50% of prices). Figures were last refreshed in October 2026 and update as menus change.
Prices vary by provider experience, products, location, and add-ons. Get a personalized estimate with our waxing studio cost calculator, read our cost guides, or browse the directory to book directly.
These figures come from real published service-menu prices across 542 waxing studios in 198 U.S. cities on the Zoca network — free to cite with attribution. Journalists welcome; reach out for the underlying breakdowns.
Cite as: “Wax & Smooth waxing studio Price Index, October 2026.”